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Consumer Fraud

Consumer fraud is a broad term used to describe unfair or deceptive business practices perpetrated by companies to obtain financial advantage at the expense of consumers. It can take many forms, including false or deceptive advertising, high-pressure or misleading sales practices, misrepresentation or outright lies about the capabilities, function or quality of a product or service, improper billing, the use of fine print, unfair debt collection, deceptive Internet practices, and many more. It can also involve the failure of insurance companies to pay legitimate claims to policyholders. In addition, consumer fraud often involves unscrupulous practices against huge numbers of consumers, necessitating the use of class action lawsuits.

At Gathings Law, we have successfully prosecuted numerous cases of consumer fraud, on both the individual and class action level. Don

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Lloyd W. Gathings


Honora M. Gathings

Gathings Law
2100 Third Avenue North
Suite 900 | Birmingham, AL 35203
Tel: 205-322-1201 | Fax: 205-322-1202

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